
I have to confess, I've not seen or heard much to get my juices flowing yet, but an update on the official IBC 2009 Twitter feed suggests that there are at least 100 embargoed IBC stories waiting to be told, so you have to expect those to contain something significant. I heard a rumour that Avid will announce something to turn the heads of FCP and Premiere users, but that's about it, really.
All a bit quiet and unspectacular, at least so far.
The issues surrounding the management of media assets and published content are never far from the top of media companies' agendas these days. Though it's the workflow, the business strategy, the process management and how DAM fits into an organisation's culture (without disrupting it or distorting it) that are more important than the tech.
It's OK to have a great suite of products that are like snugly fitting puzzle pieces and a crack team of 'professional services' commandos on standby to help deploy a customer's (shudder) solution. Today's skil - and this is a role where independent consultants can excel - is helping a management team sell a new system, a new way of working, and the inevitable knock-on effects, to the staff.
I'm guessing there'll be quite a few of us at IBC singing from that hymn sheet.
Stereo3D will inevitably be the talk of the show. If anything, given the small amount of content that's available and the limited amount of exposure it gets on screens large and small, there'll be too much talking, not enough viewing.
I'm sure we'll be introduced to a ton of new rigs and stereoscopic 3D production hardware, as well as Stereo3D enhancements to new & existing content creation systems, but it's the display technology I'm looking forward to seeing. I'm curious to know how soon it will be before real, proper, stable 3D that doesn't make your stomach churn hits living rooms and public spaces.
And finally, for this update. Is the DI market becoming dominated by a few big players who can offer productions complete grading, finishing and 'film out' services and so freeze out smaller service providers, as suggested in this well-written piece by Broadcast's Will Strauss? If it's the case, you have to wonder what traffic around Hall 7's DI technology vendors will be like.
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